Thursday, May 17, 2012

Mary Aloe and Aloe Entertainment on Top Organizations For Women In Film

There are a few organizations out there that are meant to positively influence women in the entertainment and media industries. Mary Aloe personally affiliates herself with a few. Some of the organizations Mary Aloe is a member of is WEN, American Federation of Women in Television and Radio, and Women in Film.
  Women in Film, WIF, is a great organization for any women wanting to work in the entertainment or media industry. Mary Aloe explains that WIF assists independent filmmakers, funds programs that provides scholarships and internships, contributes both financially and creatively to the production of PSAs that spotlight issues important to women, and create events that are meant to educate and creatively enlighten.
  Mary Aloe would like to point out that WIF also has two signature events, Crystal+Lucy Awards and The Entertainment Forum, that they use as fund raisers to help benefit their members in a positive way. The Crystal+Lucy Awards honor women in film and television whose contribution to their individual fields of expertise warrants special recognition. The Entertainment Forum is a weekend of entertainment industry seminars, panels and networking opportunities.
  A similar organization that Mary Aloe affiliates herself with is the American Federation of Women in Television and Radio. It is an organization that is meant to inspire women pursuing a career in either television or radio, or even both! Mary Aloe says that this organization is incredibly supportive and influential.
  Mary Aloe also belongs to WEN, or Women's Entertainment Network. WEN is a network that broadcasts about women's interest, and supports women in the entertainment industry. Naturally Mary Aloe is a member of such an organization. Mary Aloe is proud to be a member of such an empowering organization.

Aloe Entertainment on Current Faith Based Productions

Most of the time when people think of faith based films they think of The Passion of the Christ, but what about current productions? Most recently to hit the box office is the film October Baby. Although this movie does not immediately appear to be faith based, the message is entirely so says Aloe Entertainment.
  October Baby is a faith based drama about a college freshman that finds out she is an adopted survivor of an attempted abortion. The main message of the movie is against abortion and it highlights the unpleasant effects they can have, explains Aloe Entertainment. The movie also shows a resolution to the main characters turmoil’s through her faith and devotion.
  Although originally produced in 2009, the movie The Mighty Macs did not hit the big screen until October of 2011, says Aloe Entertainment. This movie is based on the true story of Cathy Rush who was the head of her basketball team at her all girls Catholic college. It is a story of a women driven by her faith to not give up even when all the odds are not in her favor, explains Aloe Entertainment.
  Also in 2011 was the movie Courageous, says Aloe Entertainment. The movie depicts the lives of four police officers, that when stuck with tragedy, struggle with their faith and their roles as both fathers and husbands. Aloe Entertainment points out that the movie embraces God's promise to "turn the hearts of fathers to their children, and the hearts of children to their fathers."
    Last years block buster Soul Surfer was also a faith based film, says Aloe Entertainment. The movie focuses on a 13 year old Bethany Hamilton that was a champion surfer, until one night while night surfing she is attacked by a shark and loses her arm. Aloe Entertainment explains that despite her misfortune she does not give up her faith in God and in fact uses her faith to help her get back into the water and surf again. 

Information of Faith Based Film Funding by Aloe Entertainment

As Aloe Entertainment well know the first stage to any marketing plan is having a good business plan. In short, know what you're trying to market. Aloe Entertainment would like to point out that you have to have more than just a good idea when marketing your faith based film, but you have to research your idea and have a good business strategy. The world is full of great products that will never be sold because they lack the right business model and go-to-market plan. Getting to market means getting to money, and Aloe Entertainment would like to point out that without that, a business is not a business. 

  Aloe Entertainment says the next step in successfully funding your film is the
 marketing plan. Aloe Entertainment would like for you to know that you have to have a very direct sales pitch, one that carefully defines what you're marketing, a faith based film. Using a strategy called 'direct-to-user sales' by using ads, direct mail, catalogs, the internet, and telemarketing to help spread the word of your film. Aloe Entertainment also suggests that you develop a channel sales program through value added resellers, corporate resellers, and partnerships with other companies.

  Aloe Entertainment would like to inform you that partnering with another company is one of the quickest ways to fund and produce your film, this is called business development. Partnering up with someone else is all about relationships, says Aloe Entertainment, in this business it pays to make friends. Business development is finding the right companies with whom to create win-win strategic partnerships. Whether it's an OEM deal, in which another company private label's your product, or a bundling deal, in which you bundle your products with those of another company, Aloe Entertainment assures you that partnering can lead to large sales with a minimum of effort.

  Now that you have your
 marketing plan and are well on your way to developing a lasting relationship with your business partner it is time tofocus on sales. Aloe Entertainment would like to point out that as long as you have your marketing plan aimed at the right target market sales with be a breeze. Aloe Entertainment says it's about answering objections, adding value, creating new efficiencies, or helping a company save money by spending wisely. And it's about knowing what's working and what's not, being responsive to the street. 

  The last step is launching your film! Aloe Entertainment says that launching you film is like blasting off. It takes drive,
 focus, tremendous willpower, far-reaching vision, and a great support team. Aloe Entertainment says to keep in mind that are other companies that you can outsource these projects to, to partner with. So don't get stressed out, if you follow these steps and have a well researched marketing plan and your film will be funded in no time. 

Aloe Entertainment answers a FAQ on film funding

Q: Do I need a film business plan in order to obtain funding for my film?
Aloe Entertainment: A film business plan is based upon distribution analyses and marketing strategies that identify how your film can maximize revenues. Most filmmakers find that the information contained in the plan is incredibly helpful in creating either a private placement memorandum for investors or a grant proposal from non-profit funding sources.
Q: Is it possible to have both private investors and obtain grant funding?
Aloe Entertainment: It is possible to have both non-profit and for-profit funding for a film. However, this is extremely delicate and requires close consultation with an attorney with expertise in both areas.
Q: If I have a business plan, do I also need a PPM?
Aloe Entertainment: It depends. You should consult with an attorney to learn more about the laws in your state. In general, a business plan is acceptable if you have a small number of active investors, that is, people who actively make decisions for the production. If your investors are passive, with no decision making on the project, this may mean you have an offering of securities that requires a PPM. Even if you need a PPM, many independent film producers find that investors are intimiated by the heavy legalese in the PPM. A film business plan can articulate the strengths of a feature film or documentary very effectively. If investors are interested in taking the next step,  the PPM can then define the legal requirements.
Q: If I have a PPM, do I need a business plan?
Aloe Entertainment: A business plan can be incorporated into your offering memorandum in consultation with your attorney. This may make your PPM more accessible, and more understandable, to potential investors. Without the context of a film business plan, investors can find a 20-60 page legal document quite intimidating.

Mary Aloe: An Influentional Woman of Film

Mary Aloe is one of the most prolific female producers in Los Angeles to date. In 1999 Mary Aloe started her own production and talent management company, Aloe Entertainment. Mary Aloe has affiliated herself and Aloe Entertainment with top organizations in the entertainment industry. She is a member with WEN (Women's Entertainment Network), American Federation of Women in Television and Radio, CAUCUS, Women in Film, The Producer Guild of America, and First Weekenders Club.
Before creating Aloe Entertainment Mary Aloe started her producing career in television. Mary Aloe has produced over eight successful national reality and television talk shows in her career. Partnering with Ashton Kutcher and Jason Goldberg, Mary Aloe and Aloe Entertainment produced the MTV television show Room 401. Mary Aloe also has other series underway such as The Real Women of Nashville, The Real Life Coming to America, and The Nancy Grace Project. For The Nancy Grace Project Mary Aloe is working with a fellow woman of television, Nancy Grace.
In 2001 Mary Aloe produced the television move, The Princess and The Marine, which later became the highest rated movie of the week in that year for NBC. After producing The Princess and The Marine, Mary Aloe's productions hit the big screen. In 2004 Mary Aloe and Aloe Entertainment produced the feature film Downtown: A Street Tale. After producing Downtown: A Street Tale Mary Aloe proved she was unstoppable by going on to produce eight other movies in the next six years.
Undergoing and producing several films of a variety of genres in the past decade, Mary Aloe has made a quite a name for herself in the film industry. With even more projects underway, Mary Aloe and Aloe Entertainment continue to thrive.
Mary Aloe has proven herself to be an influential woman in the film and television industry. She has produced over twenty successful films and television programs and created her very own production company, Aloe Entertainment.
About the Submitter
Aloe Entertainment is one of Los Angeles' most prolific independent production companies. The Los Angeles based feature film/television company was created in 1999 by Mary Aloe. Mary Aloe and Aloe Entertainment produces and finances individual pictures and slates of movies. Aloe Entertainment specializes in developing/producing independent features, television series, and network and cable event movies. Mary Aloe and Aloe Entertainment specialize in obtaining 100% financing for features by raising private equity; working with hedge funds, gap financing, top tier foreign sales companies and securing domestic distribution. Producer Mary Aloe and Aloe Entertainment, along with her development team, have produced a record nine features in six years. As well, Mary Aloe's vast knowledge of P & A financing was acknowledged by Regent Releasing who brought her in to run a 50 million dollar P & A fund backed by Merrill Lynch. 2012 into 2013 is going to be another banner year for Mary Aloe and her staff at Aloe Entertainment. The organization has been enjoying a run with a record slate of seven completed features in last the two years.. Mary Aloe and Aloe Entertainment has also affiliated herself with the top organizations in the entertainment industry. She is a member of the following guilds: WEN (Women's Entertainment Network), American Federation of Women in Television and Radio, CAUCUS, Women in Film, The Producer Guild of America, and First Weekenders Club.

A legal guide for independent filmmakers by Mary Aloe and Aloe Entertainment

Business Structure for Independent Filmmakers

When starting any new venture, the first question an entrepreneur faces is how to organize the business structure; the same goes for independent filmmakers when setting up a production company says Aloe Entertainment.
Generally, for a film production company, you are best advised to set up an entity that will not only divide economic risk, but also allow you to separate your personal finances and responsibilities from those of the company explains Aloe Entertainment.

Although you may choose a sole proprietorship (just you, no special paperwork required to start), it is not generally advisable for a production company as you cannot spread risk or limit potential liability; that is, if your business ends up owing money, you could be held liable from your own personal assets says Aloe Entertainment.
Along the same lines, although a general partnership (you and one or more partners, usually via a partnership agreement) is easy to form because you don't have to file papers with the government, you are not automatically protected from personal liability and can be held responsible for your partner's (or partners') business debts as well explains Aloe Entertainment.

Accordingly, there are three main types of business structures that an independent filmmaker should choose from:

Limited Partnership (LP): An LP is similar to a general partnership in that two or more people agree to form a working group, explains Aloe Entertainment, but in an LP there must be at least one "general partner" who is jointly and severally liable for the LP's debts and liabilities; the rest of the partners can be "limited partners" with limited liability.
Limited Liability Company (LLC): An LLC is owned by its members, who are not personally liable for the LLC's debts and liabilities. Taxation occurs on the individual member level (the same as in a sole proprietorship, general partnership, and S Corp., below). This is an increasingly popular option for film production companies says Aloe Entertainment.

Corporation (S Corp., C Corp.): A corporation is owned by stockholders or shareholders, who are not generally personally liable for the corporation's debts and liabilities explains Aloe Entertainment. An S Corp. can only have 75 stockholders or fewer, while the number of a C Corp.'s stockholders is unlimited, but the latter is subject to "double taxation" (first on the corporation, then on the individual level).
These may not cover the only considerations in your specific situation, however, Aloe Entertainment says it is important that you receive sound legal advice on this point before choosing a business structure for your film making company.

Intellectual Property Rights

"Intellectual property rights" refer to property rights over creations, including screenplays, motion pictures, sound recordings, and more. The types of intellectual property rights most important to independent filmmakers are those concerning copyright, which gives the copyright owner the rights to reproduce, adapt, arrange, perform, display, distribute, or sell copies of the work, among other things explains Aloe Entertainment.
Gaining a copyright over a screenplay is simple in that you only must put the idea into tangible form (typing or writing it will do); however, unless you have registered the copyright with the US Copyright Office. A registered copyright is generally valid for 70 years beyond the life of the author or from the death of the last living author (if there is more than one).

Another note regarding copyright and film making: you should be certain not only to protect your own work, but also to make sure you're not infringing on the copyright of others as you begin a project says Aloe Entertainment.

Other Legal Issues to Consider

Aloe Entertainment says to remember that as an independent filmmaker, you are likely to encounter many other legal issues as well, particularly those regarding contract and employment law, so be sure to consult an experienced attorney to help guide your decisions. 

Aloe Entertainment: Independent Production Company, by Mary Aloe

Aloe Entertainment is an independent production company based out of Los Angeles, California. Aloe Entertainment, created by Mary Aloe, has been producing and financing individual pictures and slates of movies since 1999. Aloe Entertainment specializes in developing and producing independent features, television series, and network and cable event movies. Mary Aloe and Aloe Entertainment specialize in obtaining 100% financing for features by raising private equity; working with hedge funds, gap financing, top tier foreign sales companies and securing domestic distribution.
Mary Aloe and her development team have produced nine features in the past six years, including the comedy Hollywood and Wine and the mountain climbing thriller The Ascent. 2012 into 2013 is going to be another banner year for Mary Aloe and her staff at Aloe Entertainment. The organization has been enjoying a run with a record slate of seven completed features in last the two years.

About Aloe Entertainments Production Team by Mary Aloe

Jay Willick joined the development team of Aloe Entertainment in August of 2007 reviewing and covering all incoming projects. Jay currently supervises the development team and reports directly to President Mary Aloe, assisting with all stages of feature film and television production including budgeting, financing, casting, film festivals as well as foreign and domestic distribution deals.
Jay Willick
Vice President of Development Aloe Entertainment 
Jude Hinojosa joined the development team of Aloe Entertainment in March of 2006. Jude's main focus is to cover incoming scripts and develop potential future projects for the organization. Also a writer, Jude drives towards creating stories and characters that will change entertainment: revolutionizing the standards of race and creativity, i.e. bringing Los Angeles closer to art without restrictions. His involvement in acting and writing throughout the community flourished his passion for the arts, thus sending him to Los Angeles' American Musical and Dramatic Academy. During his study, Jude's one-act play was chosen for performance- the first time AMDA has accepted original student work.
Jude Hinojosa
Production / Development Aloe Entertainment
Mary Queen Robinson joined the development team of Aloe Entertainment in March of 2006. Mary's main focus is to cover incoming scripts and develop potential future projects for the organization. As part of the team, Mary offers her precise gift in seeking the highest quality material in raw form. Mary began her studies at Columbia College Chicago and later graduated from the American Musical Dramatic Academy (AMDA) in Los Angeles, California. Her background in film, theater, and acting sparked an efficient taste in play and screen writing. With a unique vision for her own personal works, she's had the chance to produce independent projects throughout the Los Angeles and Chicago area.
Mary Queen Robinson

Mary Aloe and Aloe Entertainment On How To Make A Film Production Company

Do you know how to make a movie? Becoming a film producer is not only an opportunity to capture the hearts and minds of millions of people, it is also an opportunity to build a strong, relatively easy to fund, robust business that can deliver millions in profits over the course of a few years says Aloe Entertainment.
Film Production Companies Make Profitable Small Businesses
As a startup business, film production companies have to be considered one of the best. For example, did you know that film is a nationally subsidized business in the United States? Many states offer large cash rebates that return a percentage of the money spent in the state to the production companies who film there says Aloe Entertainment. Film is an attractive industry to have in a state because it provides high paying jobs, lots of tax revenues, produces little in the way of toxic waste, and its the kind of industry that can grow and prosper very quickly in the right environment.
Armed with this knowledge, you can create a film business plan that makes it much easier to find funding for your production.

Another nice thing about film is that it provides many possible revenue streams. Before production, a production company may be able to receive payment for integrating products into a film. After production it may be able to receive ticket revenues from theatrical releases, revenues from PPV and cable rights sales, overseas rights sales, broadcast television rights sales and DVD rights sales says Aloe Entertainment. These are just a few of the revenue streams a good, high quality film, can exploit.
Finally, films are very fast turnaround businesses. Unilke an Internet startup which might take five years to turn a profit, or a manufacturing company which might take a decade, film production companies can develop a project, produce it, get it into theatrical release, and sell off its rights in a matter of three years explains Aloe Entertainment. In some cases, films generate revenues for decades.
The intrepid souls that launch small businesses usually follow their heart in the businesses they choose. That’s actually an important thing to do explains Aloe Entertainment. Every small business requires endless twelve hour days and lots of hard work to launch. If you have a passion for film, a very solid understanding of small business management skills, the ability to identify commercially viable projects, and an absolute determination to produce the best films anyone has ever seen, starting a film production company may be the right decision for you says Aloe Entertainment. Taking this route is definitely a very viable career option for someone with a communications degree.
Is a Film Production Company Really a Small Business?
Feature films and television shows rarely show you the truth about film production companies. That is because film production companies don’t look all that exciting until the cameras start to roll. The truth is, most film production companies are composed of two to five people who work to put one or more films together says Aloe Entertainment. They may or may not have an office for most of the time they are working. What they do have is a film they want to make and a blueprint for how it will be done.
A film production company is absolutely a small business all the way up until it is funded and it has moved into production. Then, for a period of weeks, it is a big business. It often has more than 100 employees, union contracts, large insurance policies, millions of dollars in its bank accounts and lots of people looking over its shoulder says Aloe Entertainment.
After that, the production company goes back to being small again. The footage shot by the production company is edited, music is added, special effects are put in, and the whole package is sold a few rights at a time to folks around the world explains Aloe Entertainment.
What Does It Take to Launch a Film Production Company?
The first step in launching a film production company is to start an LLC or Corporation. In most cases you will start an LLC because it protects your personal assets against being taken away if your production company is sued. Starting an LLC takes about two hours, requires two forms, and may obligate you to pay taxes in your state even in years you don’t make money explains Aloe Entertainment. It is something you may want to talk to a lawyer about.
The next step is finding, or writing, a great script that you want to produce and then building a business plan around it. There is a very clear and straight-forward path to creating a fundable feature film business plan says Aloe Entertainment. It requires hiring a line producer, getting a shooting schedule and budgets done, identifying key cast and crew, creating financial projections, developing a marketing plan, and creating a distribution plan.
Once the business plan is developed, you present it to business professionals as you would any other revenue opportunity. There are several ways to structure the money you get to make a film. Some film productions are funded through loans points out Aloe Entertainment. Some are funded through active investors. Some go to the expense of setting up a Private Placement which allows them to sell shares to investors. How you decide to structure funding has everything to do with the size of the film you want to make and the funders you are working with explains Aloe Entertainment.
Once you have funding you produce the film as specified in the plan and start realizing the revenue streams it specifies.
Having produced one film, most production companies roll on to producing others. It is something that people get better at with practice.
Is It Really Feasible to Launch a Film Production Company?
Every start up business is good for one kind of person and not another. The guys that launch Google in their dorm room are not the folks that launch Estee Lauder in their kitchen.
Film production, as a business, requires that you be hard working, intelligent, practical, pragmatic, insightful and creative. You need exceptional verbal communication skills, great writing skills, a clean business history, and the ability to work in a fast changing business environment explains Aloe Entertainment. It helps to have industry contacts so you can quickly find good line producers, key crew and great talent but these are things you can also acquire over time. It is very nice to start with $50K-$100K to develop your first project, but people have managed with less.
It is definitely possible to launch a successful film production company. For the right people it is the best business on earth says Aloe Entertainment.

Aloe Entertainment: Making Christian Movies

  Mary Aloe and Aloe Entertainment would like to point out that when making a christian movie it is important that you know your theme, your plot. Know what it is you are setting out to portray and who it is you are wanting to view this film. Mary Aloe and Aloe Entertainment can help you out with this simple guide to creating a christian movie.
    Mary Aloe says to first pick your sweet spot. A “Christian audience” is too broad a category. Are you making a film for teenage youth groups, or moms who sing in choir? Both are valid, but there’s not a lot of overlap. Mary Aloe and Aloe Entertainment says to know your target viewer precisely.
  Christian films are notable both for their themes and their omissions (sex, profanity, drug use). Study the successful movies of the past few years and figure out what your audience expects from this category, and just as importantly, which elements are deal-killers, says Mary Aloe.
    Mary Aloe says that specialty films have specialty distributors. In the case of Christian films, you’ll likely find companies with a track record of marketing films through religious channels. They’re the people you’re going to want to release your film, says Mary Aloe. You may even find a specific director just right for your script.
    Mary Aloe and Aloe Entertainment say to aspire to be the best in your category. Films targeted at specialty audiences, Christian tweens, extreme skiers, etc., can sometimes find success simply because they exist, says Mary Aloe. These audiences seek them out, even if they’re not particularly good, because they want to see their lives and values portrayed on screen. But don’t let that be an excuse for making a mediocre movie. In the long run, Aloe Entertainment says that quality always counts.